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The Team

Matthew Sims

Chief Executive Officer
020 8603 0050
Working side by side with the Board of Directors, my role is to determine the strategic direction of Croydon Town Centre BID Ltd. My objective is to engage with all levy payers, partners and stakeholders to ensure value is added. Focusing on the five principles we have determined as part of our term, I will work with my team to deliver positive results for Croydon Town Centre.
  • Photo of Shaun Webster

Shaun Webster

Head of Operations
020 8603 0055
I support the Chief Executive Officer on the forward strategy for Croydon BID, ensuring it is a progressive and innovative Business Improvement District that provides value for money and is accountable to its levy payers. I have specific responsibility for business engagement and the public realm.

Ali Wratten

Marketing and Communications Manager
020 8603 0053
I lead on all marketing and communications activities, determining the strategic direction in order to achieve our goals. This includes responsibility for managing all media enquiries. I am responsible for communications such as the Croydon BID newsletter, digital communications and Festivals and Events communications.

Keely Dench

Business Support Manager
020 8603 0052
My role is to engage not just with the BID levy payers but with the wider town centre business community with events and one to one meetings. I am responsible for the day to day delivery of the Check Out Croydon loyalty card, aimed at increasing loyalty; increasing footfall and increasing spend in our town centre.

Rebecca Molloy

Business Crime & Safety Manager
020 8603 0054
The safety and security of those using the town centre is a major priority for Croydon BID. I am responsible for working with a number of businesses throughout the town centre as part of our Croydon Business Crime Reduction Partnership. My role is to develop strategies and activities that aid and support the reduction of crime in our town centre. I work closely with partners including the Metropolitan Police Service to deliver real value to those that use the town centre.

Paige Rose

Project Assistant
020 8603 0050
Working with the Business Support Manager, I am responsible for overseeing North End activities, the development of the Check Out Croydon card while offering support on, our social media platforms Twitter, Facebook and general office duties.

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